Defined as the use of internet and mobile technology for social interaction, social media has become increasingly popular among consumers over the past 10 years. As the popularity of social media sites like Facebook and LinkedIn have continued to grown, most business owners can now agree that it’s a medium that can successfully help build brand and product awareness.
The appeal of social media comes from the fact that it is virtually free for businesses to use. Whereas billboards, radio ads and magazine ad campaigns have high price tags (and can cause some serious business credit card debt!), the only expense that comes with social media campaigns are the time investment and any giveaways you incorporate with the campaigns. Small business owners who embrace this “new” medium are able to see marketing success without having to make the upfront financial investment. Others are also using the platforms as an extension of their customer service departments, making it easy for clients and potential clients to get the service they are seeking.
There is obviously value to embracing social media. However, many small business owners are uncertain what steps to take to join in on the social media success. Here are some of the popular social media sites and ways you can implement them into your business plan so you can get in on the success.
CreditDonkey has pulled together a unique infographic on social media, and how it is the key to small business.