Twitter on Sunday ran its first-ever TV spot during the broadcast of the 2012 Pocono 400 NASCAR race. The 16-second clip features NASCAR racer Brad Keselowski seated in his car and taking a picture of the scene with his iPhone. Keselowski, who came in 24th place during the race, is taking advantage of the iPhone’s capability to upload pictures directly to Twitter. The seven 15 second commercials ran during the telecast of Sunday's Pocono 400 Nascar race and were centred on the activity in and around the racetrack. Each ad carried an interesting tag line highlighting various Twitter features. One adRead More
A website-visualization firm Webempire has created this map showing the number-one websites around the world, as calculated by traffic-tracking company Alexa. As the picture makes clear, Google dominates, with Facebook trailing not too far behind. By a long shot, most of the countries where Google is number one, Facebook is number two, and vice versa, although YouTube, a Google property, makes a pretty good showing too (number two in Kazakhstan, Mongolia, and Armenia, for examples). When it comes to the very top of the traffic picture, there is not a whole lot of variation globally. What stands out more than theRead More
China’s notorious Great Firewall — or as they call it, the Golden Shield — is known for blocking some high profile sites. Facebook, YouTube and Twitter are all victims. But that has not kept the world’s most populous country from getting into social networking. Some 500 million Chinese citizens are online and a quarter of the world’s social network users live under the firewall. How do the Chinese connect online? On their own series of social networks, mimicking several blocked foreign counterparts. Renren and Kaixin001 fill Facebook’s void. Sina Weibo is the microblog of choice in Twitter’s absence. Youku is aRead More
Khaled ElAhmad (who goes by the Internet alias Shusmo) created these two infographics, exploring Facebook and Twitter trends in the Arab world, using Visual.ly. His data comes from a Dubai School of Government report on Arab Social Media.
A new insurance product promises to protect families against damages to their e-reputation, a new but important concept in this era of fading privacy. But one writer wonders if this isn't all just a scare-mongering way to make new business. First it was Swiss Life, now AXA has joined the party. Insurers have started selling e-reputation insurance products to protect your family’s image on the internet. Called “Protection Famille Intégr@le”, AXA’s new product will protect you against identity theft, credit-card fraud, harm to your online reputation and e-commerce disputes. Both insurers use a dedicated e-reputation agency called the “Reputation Squad”, whichRead More
Among the lessons for how to get trustworthy tweets: Gain followers and retweets, include URLs in your posts, have a profile picture, and fill out your bio with information related to topics you tweet about. The researchers surveyed more than 250 Twitter users to determine what factors do and don’t lend tweets credibility. Then they scored that group of factors on a scale of one to five, five being the highest. Here are the top 10 things that make tweets more trustworthy, along with their respective scores: Post was retweeted by someone you trust – 4.08 Author is a subject expert – 4.04 You followRead More