The U.S. Open is among the most high-profile events in tennis. SponsorHub uses a scoring metric based on athletes’ sporting performance combined with their social influence on Twitter, Facebook and Klout to rank their value to advertisers. SponsorHub’s findings: Roger Federer doubles as the top-ranked player in men’s tennis and the sport’s most marketable star. Serena Williams is just the fourth-ranked female tennis player in the world, according to the WTA, but is actually the most sponsorable. The full top 10 list of most-sponsorable tennis players is an even split with five men and five women. For more of SponsorHub’s findings on
Read MoreThe appearance of social media is sometimes deceiving. This is becoming big news for sites like Facebook and Twitter. This infographic goes through the first fake account on Twitter to how companies, celebrities and Presidential candidates are under the microscope. Here are some amazing stats about the growing problem and the booming business of fake profiles on Twitter. 39% of @facebook followers are fake – Tweet this 34% of @ladygaga followers are fake - Tweet this 31% of @justinbeiber followers are fake - Tweet this 32% of @katyperry followers are fake - Tweet this 32% of @espn followers are fake - Tweet this 33% of @britneyspears followers
Read MoreM Booth partnered with social analytics company SimplyMeasure to measure engagement data and produce the following infographic. M Booth recently released Framed, a storytelling tool that helps brands create visual content to engage their digital communities.
The animated infographic below, created by bestedsites.com, shows just how far technology has come in the past decade.
Facebook does distract you a bit during the day, but the real distraction, according to workers questioned for a new survey, is chatty coworkers (14%), followed closely by computer glitches and meetings (both at 11%). Only 5% of workers said Facebook and Twitter is their biggest distraction at the office. In fact, 44% said social networks increase productivity. Another survey about Facebook in the workplace showed that using the site actually improves worker productivity. Why is this? The study said being on social networks allows workers to take a break and also virtually socialize with others, increasing feelings of happiness. The survey
Read MoreSports website TheScore used data from social analytics company Sysomos to pull all these stats and more to produce the infographic below. Check it out for a snapshot of how the EPL and La Liga compare on the social web.
Tweeters share photos more than anything else, and pics make up more than a third of all links shared on the social network. Articles make up just 16% of shares, while videos come in at just under 10%. Predictably, YouTube dominates there, making up six in 10 video posts. Among photos, most people share directly from Twitter, while Instagram clocks in at 15%. These stats come to us via Diffbot‘s new Page Classifier API. The tool, according to Diffbot, can identify the type of content behind any web link. Page Classifier analyzed 750,000 links posted on Twitter to create the infographic
Read MoreThe Olympics are over, and whether you were watching or not, you probably couldn’t avoid their sponsors’ ads. Unmetric, a service that tracks brands’ online presence, collected data leading up to the Games to see how sponsors stacked up against each other. “The Olympics represent the grandest stage in all of sports, bringing together the greatest athletes from around the world. This grandness and competition is mirrored by the brands sponsoring the event in their efforts on social media,” says Unmetric CEO, Lux Narayan. “Within this competitive landscape, brands are doing their best to become the business equivalent of Michael Phelps.
Read MoreAccording to this infographic by NetBase and SAP, people were quick to criticize the platform’s technical glitches and UI shortcomings. Others felt that connecting Pinterest with Facebook delivered unwelcome “spam” from pin-happy users. The number-one thing that Pinterest users hate? Three-quarters believe that the social network is a gigantic time suck.
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