A new insurance product promises to protect families against damages to their e-reputation, a new but important concept in this era of fading privacy. But one writer wonders if this isn't all just a scare-mongering way to make new business. First it was Swiss Life, now AXA has joined the party. Insurers have started selling e-reputation insurance products to protect your family’s image on the internet. Called “Protection Famille Intégr@le”, AXA’s new product will protect you against identity theft, credit-card fraud, harm to your online reputation and e-commerce disputes. Both insurers use a dedicated e-reputation agency called the “Reputation Squad”, which
Read MoreAmong the lessons for how to get trustworthy tweets: Gain followers and retweets, include URLs in your posts, have a profile picture, and fill out your bio with information related to topics you tweet about. The researchers surveyed more than 250 Twitter users to determine what factors do and don’t lend tweets credibility. Then they scored that group of factors on a scale of one to five, five being the highest. Here are the top 10 things that make tweets more trustworthy, along with their respective scores: Post was retweeted by someone you trust – 4.08 Author is a subject expert – 4.04 You follow
Read MoreDigital agency Beyond released the study for Social Media Week essentially aimed to take a deep dive into four broad categories: - Where are consumers sharing and why - What types of content are shared most - How are consumer’s lifestyles and surrounding environments impacting sharing and their interactions with brands - Why are consumers sharing certain content; ie. what are the current/future trends in what makes content share-worthy The criteria for the study was as follows: - 2059 consumers worldwide were surveyed (1059 US, 1000 UK) - All had to be active Facebook, Twitter or Google+ users - Ages 16-40, with 68% of respondents between 19-34 - 98%
Read MoreIn anticipation of Valentine’s Day, marketing agency Euro RSCG surveyed 1,000 U.S. adults who use either Twitter or Facebook daily. The agency discovered where people talk about sex, and whether they identify themselves as “sexy” or “sexually adventurous.”
In the infographic below, produced by OnwardSearch, you can see where the social media jobs are concentrated, the breakdown of job titles in the industry, and how much dough the average social mediate is bringing home each year.
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