Face it: Employees are going on social networks and browsing the web in the office. In an age when social tools pervade every aspect of our lives, the corporate debate over allowing employees to partake in these activities during work hours is a controversial one. In moderation, can these breaks encourage psychological engagement and perhaps even help increase productivity. This Keas infographic explores the benefits of social media in the workplace, showing that social connections make people happier and a brief recess involving Internet-browsing increases productivity. Let’s take a look at the stats:
When it comes to networking, there is no shortage of ways to connect with other professionals. LinkedIn has become the most popular professional networking platform, with over 100 million users using the site to post their work experience, look for jobs, and connect with prospective employers. Facebook, too, has its own professional social network in BranchOut. When it comes to the Lesbian, Gay, Bisexual and Transgender (LGBT) community, there traditionally haven’t been many substantial resources for gay professionals to network and make business connections, especially with other gay professionals. Bill Stewart and Richard Klein co-founded dot429 to help address this
Read MoreDigital agency Beyond released the study for Social Media Week essentially aimed to take a deep dive into four broad categories: - Where are consumers sharing and why - What types of content are shared most - How are consumer’s lifestyles and surrounding environments impacting sharing and their interactions with brands - Why are consumers sharing certain content; ie. what are the current/future trends in what makes content share-worthy The criteria for the study was as follows: - 2059 consumers worldwide were surveyed (1059 US, 1000 UK) - All had to be active Facebook, Twitter or Google+ users - Ages 16-40, with 68% of respondents between 19-34 - 98%
Read MorePinterest has exploded onto the social networking scene, amassing 13 million users, by some estimates, in just 10 short months. But while it's well known that the vast majority of users in the United States are women with an interest in arts, crafts and events, UK users are surprisingly different. Here's how Pinterest users in the United States compare to those in the UK. Check out the visual breakdown below compiled by Visual.ly sheds light on the interesting differences between U.S. and British Pinterest users.
Social media users’ attitudes towards security will be a critical component to driving the expected growth of social commerce, a market estimated to reach US$30 billion globally in the next five years (Booz & Co), according to key findings from a new survey commissioned by Digitas, the top global integrated brand agency, and conducted online by Harris Interactive. Almost half (45%) of social media users would be at least somewhat comfortable giving their credit card information to a known brand through a secure payment process on a social media site like Twitter or Facebook. Of these users, those that are
Read MoreIt’s undeniable that small businesses today benefit greatly from the use of social media sites. Whether for promoting their enterprise, reaching out to clients and responding to queries from customers, regular networking efforts on social media indeed has its rewards. A big chunk of entrepreneurs using Facebook, Twitter and so on belong to the small business industry. It should be noted, however, that even the Fortune 500 companies are also taking advantage of these sites. Apart from the real time communication that the sites offer, it’s absolutely free to promote a business and keep in touch with customers. One does not need
Read MoreA new study by Millennial Branding, of 4 million Gen-Y Facebook profiles from Identified.com‘s database of 50 million, uncovers that Gen-Y (ages 18 to 29) is inadvertently using their profiles as an extension of their professional personality, even though they are socializing with family and friends. 64% of Gen-Y fails to list their employer on their profiles, yet they add an average of 16 co-workers each to their ‘friend’ group. Major findings in the study of Generation Y and Facebook include: - 80% of Gen-Y list at least one school entry on their Facebook profiles, while only 36% list a job entry.
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