The U.S. Open is among the most high-profile events in tennis. SponsorHub uses a scoring metric based on athletes’ sporting performance combined with their social influence on Twitter, Facebook and Klout to rank their value to advertisers. SponsorHub’s findings: Roger Federer doubles as the top-ranked player in men’s tennis and the sport’s most marketable star. Serena Williams is just the fourth-ranked female tennis player in the world, according to the WTA, but is actually the most sponsorable. The full top 10 list of most-sponsorable tennis players is an even split with five men and five women. For more of SponsorHub’s findings on
Read MoreThe appearance of social media is sometimes deceiving. This is becoming big news for sites like Facebook and Twitter. This infographic goes through the first fake account on Twitter to how companies, celebrities and Presidential candidates are under the microscope. Here are some amazing stats about the growing problem and the booming business of fake profiles on Twitter. 39% of @facebook followers are fake – Tweet this 34% of @ladygaga followers are fake - Tweet this 31% of @justinbeiber followers are fake - Tweet this 32% of @katyperry followers are fake - Tweet this 32% of @espn followers are fake - Tweet this 33% of @britneyspears followers
Read MoreSocial media’s increasing influence on our daily lives has rapidly extended into the ways we get away. From planning a vacation with social media to posting reviews of our trips upon our return, there’s no denying social media’s impact on travel today. To demonstrate how more and more people are using social media and mobile technology throughout their vacations, MDG Advertising developed the following informative infographic. The infographic opens by showing how 52 percent of travelers use social media to find vacation inspiration, with 29 percent of respondents flocking to Facebook for travel planning ideas, followed by 14 percent getting inspired
Read MoreM Booth partnered with social analytics company SimplyMeasure to measure engagement data and produce the following infographic. M Booth recently released Framed, a storytelling tool that helps brands create visual content to engage their digital communities.
Facebook does distract you a bit during the day, but the real distraction, according to workers questioned for a new survey, is chatty coworkers (14%), followed closely by computer glitches and meetings (both at 11%). Only 5% of workers said Facebook and Twitter is their biggest distraction at the office. In fact, 44% said social networks increase productivity. Another survey about Facebook in the workplace showed that using the site actually improves worker productivity. Why is this? The study said being on social networks allows workers to take a break and also virtually socialize with others, increasing feelings of happiness. The survey
Read MoreAccording to this infographic by NetBase and SAP, people were quick to criticize the platform’s technical glitches and UI shortcomings. Others felt that connecting Pinterest with Facebook delivered unwelcome “spam” from pin-happy users. The number-one thing that Pinterest users hate? Three-quarters believe that the social network is a gigantic time suck.
In 1921, psychologist Carl Jung changed the fundamentals of his field. By distributing a psychometric test called the Myers-Briggs Type Indicator to patients, Jung claimed he could accurately boil down the psychological types of humans into 16 major categories. Still in use today, the metrics determine whether test takers tend toward certain character traits, such as introversion (I) vs. extroversion (E) or thinking (T) vs. feeling (F). Once taken, test results produce an acronym per individual. For example, “ISTJ” is for an Introvert-Sensing-Thinking-Judging person. The infographic below, based on data by CPP, publishers of the Myers-Briggs personality assessment, details the qualifiers for
Read MoreBusiness intelligence company DOMO paired up with Column Five Media to create this infographic, which shows just how much data is generated every minute.
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