Of course we are skeptical when we are buying clothes online cuz we never know just how well those purchases will actually fit. When you walk into a clothing retailer or browse an online fashion site, they have no idea of your body size, shape or style. So online shoppers, please welcome breakthrough piece of augmented reality technology from Bodymetrics. Bodymetrics body-maps you within a few seconds and gets hundreds of accurate measurements and analytics of your shape. Then, it matches data to the exact dimensions of a garment and allow you to virtually try it on your own body to see whether it is too tight, too loose or just perfect.

Bodymetrics has partnered with PrimeSense on a 3D body-mapping product to be revealed this week at CES 2012. The product uses the same PrimeSense 3D sensors as Microsoft Kinect to scan a user’s height and waist size, as well as the other shapes and curves that make a body unique. After creating an account, users will be able to virtually try on clothes from partner retailers to get a true sense of how potential purchases fit.

The 3D body-mapping will be available for preview at CES, but Bodymetrics is still fine-tuning its business model — including its final price, which the company said will be approximately $150.

Introducing Bodymetrics for Your Living Room

First time Bodymetrics scanner has been used in a high street store. Pods take 100 measurements of customers’ bodies in seven seconds. Advanced technology means compact pods will soon be found across the nation and could transform the way we shop. Shoppers will strip to their underwear and step into the scanner, which is shaped like a photo booth. Low-power, infra-red lights will read more than 300,000 points all over the body. The whole process will take no more than 7 seconds. One hundred vital statistics can be gathered – from bottom, waist and hip measurements down to the size of the left ankle, thigh girth and inside leg.

Once the customer has been scanned, a dedicated denim Fit Stylist will analyse the curves and contours of the body-mapping, using the information to pick and pick out the perfect pair – and hey presto, the jean genie’s work will be done. The team will then email the customer their unique body map for future reference – based on the theory that as more stores implement the technology, the details could help with accurate fitting. The technology is not new – it first launched 2001, and was tipped to be the next major development for fashion brands, with many vowing to install them in their changing rooms.

Bodymetrics @ Selfridges, Oxford Street, London

Bodymetrics @ Westfield, Stratford London