Research in Motion (RIM) recently cut prices of its select devices including the PlayBook tablet (13,490 (16GB), 15,990 (32GB) and 24,490(64GB)), BlackBerry Curve 8520, Curve 9380, Curve 9360 and the Torch 9860. The company, facing a stiff competition from Apple’s iPhone and Android-based smartphones in the international market, is now aiming to tap the Indian market. The BlackBerry makers believe the price reduction will help boost sales by 25-30 per cent in India. To consolidate its position in the competitive Indian market, RIM may slash price of its handsets even further.
|Model||Old Price||New Price||Lowest Price|
|BB Curve 9380||20,990||16,990 (-18%)||15,125|
|BB Curve 8520||10,990||8,990 (-18%)||8,399|
|BB Torch 9860||29,990||21,990 (-27%)||20,617|
|BB Curve 9360||19,990||18,990 (-5%)||17,862|