We have said that Windows 8 is a complete reimagination of the Windows operating system. Nothing has been left unexplored, including the Windows logo, to evaluate how it held up to modern PC sensibilities. The Windows logo is a strong and widely recognized mark but when we stepped back and analyzed it, we realized an evolution of our logo would better reflect our Metro style design principles and we also felt there was an opportunity to reconnect with some of the powerful characteristics of previous incarnations.
Microsoft is making plenty of big changes with its Windows 8 operating system, and that has now also extended to a new logo. As explained by Microsoft’s Sam Moreau in a post on the official Windows blog, the logo was created with the help of the design agency Pentagram, which posed a simple question when it began on the project: “your name is Windows. Why are you a flag?” That discussion eventually led to the four-paned window you see above, which not only looks more like a window than the previous logos, but clearly echoes the company’s new Metro design language. Microsoft also notes that the logo is “authentically digital,” and says it will welcome you with a slight tilt and change color based on your desktop.