People naturally want to know what companies think about them and how they compare to other professionals in the job market. The problem is because most resume databases and job sites don’t provide any feedback or responses. Identified, an online professional marketplace, fixes that problem by providing a link between professionals and companies and letting people know how “in demand” they are in the current job market.

As companies search for professionals on Identified, the staff analyzes the search results from more than 60,000 of these companies to find out important data – which professionals are they searching for? From which universities are the professionals they’re clicking on from? Who are they messaging? Are they hiring professionals with specific career experiences?

Identified is a professional marketplace that helps users improve their professional marketability. Identified provides users with real-time, interactive feedback on how companies evaluate your professional information online.

For example,
- if law firms are mostly searching for Harvard University graduates
- if Internet companies are primarily searching for professionals who worked at Google.

The results are delivered to professionals in the form of a score, which helps them learn about the skills and career experiences that are in demand right now for those companies.

The professional marketplace links to your Facebook account as a starting point to generate a free score based on your education background, work history and network. The more information you add in these three areas, the higher your score increases. If your score happens to be low, Identified provides tips on how to add more information, such as college major and GPA, to be more marketable to companies.

Identified shows users in real-time how attractive they are to companies. The score provides a reference check and measurement of what and who companies are searching for. For example, Google has an Identified score of 100. Google’s Identified page displays graphics that show statistics about the company’s employees, including most common universities, majors, and job titles, and information about recent hires. If professionals want to work at Google, this information will help them understand what is takes to land a job at the company.

If you’re wondering why Identified extracts users’ information from their Facebook accounts instead of LinkedIn, here’s why:
- Age: 44 is the average age for LinkedIn users, while Facebook’s is 24. Identified aims to target the sub-30s generation.
- Size: Facebook has nearly 700 million more users than LinkedIn.
- Engagement: Facebook users update their user information more often; most LinkedIn users are unsure of what to do after they fill out their career profile.

Excerpts from Mashable