No wonder if Google will announce its social network ‘Google Me’ later this year, no matter how secretive Google keeps it. If we by the rumours on the net this project will be a wrapper to Google’s existing products and services rather than an entire new service. And there is no price for guessing looking at the acquisitions done by Google in 2010 itself, Google has acquired 21 companies from February 12, 2010 to September 13, 2010. Have a look at the list below –
1. Aardvark – Social Search
2. reMail - Email Search
3. Picnik - Photo Editing
4. DocVerse – Microsoft Office files sharing site
5. Episodic – Online video platform start-up
6. PlinkArt – Visual Search Engine Mobile start-up
7. Agnilux – Server technology start-up
8. LabPixies – Gadgets
9. Bump Technologies – Desktop environment
10. Global IP Solutions – Music and Video
11. Simplify Media – Music syncing
12. Invite Media – Advertising
13. ITA Software – Travel technology
14. Metaweb – Semantic Search
15. Instantiations – Java/Eclipse/AJAX Developer Tools
16. Slide.com – Social gaming
17. Jambool – Social Gold payment
18. Like.com – Visual Search Engine
19. Angstro Social – networking service
20. SocialDeck, Inc. – Social gaming
21. Quiksee – Online video
Just a glance on the companies will tell you the whole story. The objective behind this is to give a run for their money, and to challenge the unanimous position of Facebook in Social Network world over. With such a strong presence worldwide the promises of Google cannot be taken for granted they will surely come up with something really big. But then we have already seen the fate of orkut off late, various revamp , make up are still not able to save it
“We’re trying to take Google’s core products and add a social component,” “If you think about it, it’s obvious. With your permission, knowing more about who your friends are, we can provide more tailored recommendations. Search quality can get better,” Google CEO Eric Schmidt said at the Google Zeitgeist conference on Tuesday.
Note that Schmidt was very careful to mention users’ permission. Google Buzz made Gmail social, but it also caused a backlash from users who simply didn’t like the fact that some of their email-related info is now shared with other users.
The price tags Google is paying for various companies which can be accounted as social investments bidding adieu to Google Wave and Google Place the last piece of the puzzle – One Single Goal: Google Me.
If nothing works out for Google it may become consider(read desperate) to partner with Facebook. Perhaps it is Google’s biggest rival for attention on the Internet.