According to Experian Hitwise “Facebook” was the most-searched term of 2011. This was the third year in a row that Facebook topped the list. The company’s name accounted for 3.1% of all searches in 2011, a 46% jump over last year, the researcher reports. However, if you take into account four variations of Facebook — Facebook, Facebook.com, Facebook Login and www.facebook.com — the social networking giant’s share of the top 50 searches was 3.48%, an increase of 33%.
The four terms also appeared in the top 10:
#1. Facebook
#2. YouTube
#3. Facebook Login
#4. Craigslist
#5. Facebook.com
#6. Yahoo
#7. eBay
#8. www.facebook.com
#9. Mapquest
#10. Yahoo.com
Looking at the most-visited websites, Hitwise gave Facebook more reason to celebrate as Facebook accounted for 10.29% of all website visits, a 15% increase from 2010. Google’s network of websites, excluding YouTube, drew 7.7% of all web visits, a 7% increase. However, if you include YouTube in Google’s ranking, Google bests Facebook with 11.98% of all visits, a 22% jump over last year.
#1. www.facebook.com
#2. www.google.com
#3. www.youtube.com
#4. mail.yahoo.com/li>
#5. www.yahoo.com
#6. www.bing.com
#7. search.yahoo.com
#8. www.gmail.com
#9. mail.live.com
#10. www.msn.com
Finally, Hitwise found the public figures searched most often in 2011 included, in order: Justin Bieber, Casey Anthony, Kim Kardashian, Nicki Minaj, Selena Gomez and Charlie Sheen. Hitwise’s report on top search terms is at odds with a list from Yahoo, which reported that the most popular search term this year was “iPhone.”
Top public figure searches – Justin Bieber was the 92nd most popular overall search term in the United States in 2011:
#1. Justin Bieber (92)
#2. Casey Anthony (178)
#3. Kim Kardashian (193)
#4. Nicki Minaj (210)
#5. Selena Gomez (244)
#6. Charlie Sheen (292)
Top personalities – the top five searches from within the Personalities category (sites focused on celebrities and stars):
#1. Kim Kardashian
#2. Glenn Beck
#3. Rush Limbaugh
#4. Robert Pattinson
#5. Khloe Kardashian
Fastest-moving movie titles – the top five searches from within the Movies category:
#1. Star Wars
#2. Transformers 3
#3. (Twilight) Breaking Dawn
#4. Harry Potter and the Deathly Hallows
#5. Fast Five
Music – the top five searched-for artists/bands:
#1. Lady Gaga
#2. Justin Beiber
#3. Beyonce
#4. Taylor Swift
#5. Chris Brown
Branded destinations – the top five search terms:
#1. Disney World
#2. Disneyland
#3. Great Wolf Lodge
#4. Walt Disney World
#5. Universal Studios Orlando
Top TV show searches – the top five from the Television category:
#1. American Idol
#2. Young and the Restless
#3. Dora the Explorer
#4. Dancing with the Stars
#5. Days of our Lives
Thanks Mashable