has the answer when to buy and when to wait

June 20, 2011 |  by  |  Concepts, News, Sites

Consumer electronics are some of the most exciting products on the planet rapid evolution of gadgets means that newer, better versions are launching as often as daily, with bang for the buck improving all the time. A revolutionary new shopping service that will bring unprecedented levels of transparency to electronics shopping Decide. Decide was conceived and founded by internet search pioneer Oren Etzioni and four talented computer science students from the University of Washington.

Decide is solving the model chaos and price volatility consumer problems. To do this, it is utilizing a proprietary 60-terabyte database comprised of model lineages (hundreds of thousands of devices mapped to their model lines), historical pricing (billions of price observations from thousands of sellers) and electronics rumors and news from across the web. On top of that, its data scientists apply advanced machine-learning and text-mining algorithms to predict future model releases and price changes. Decide empowers people to avoid buyer’s remorse and save money when purchasing electronics.

A quick Decide search for a particular DSLR Nikon D3100, yields “wait” because the site predicts that prices for that model, with 87% confidence, are expected to drop $35 within two weeks. has the answer when to buy and when to wait

How Decide Works
It uses two straightforward words — “buy” or “wait” — to educate consumers on when it’s best to buy their next laptop, television or camera. Search for a product and get an immediate buy or wait recommendation, along with a machine-generated prediction on when to buy and a percentage indicating Decide’s confidence in that prediction.

Say no to outdated gadgets – Decide predicts future product releases to help you purchase with no regrets. It makes model predictions by matching hundreds of thousands of devices to their model lineages and applying advanced machine learning and text mining algorithms.

Don’t get burned on price – Price predictions help you pull the trigger with confidence and save money. Prediction algorithms utilize billions of observed price movements and over 40 distinct factors.

Make smarter in-store decisions – Use mobile site to get the right model and the right price when shopping at your local electronics store.

Track prices and product updates - Set up alerts for your future product purchase to be in the know about price changes, rumors and product releases.

Backed by science, not marketing - Decide is all about leveraging data and technology, not marketing ploys, to help shoppers.

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